- Increase elements of engagement: To encourage engagement, the client wanted to incorporate a 'gamification' system. In addition to scoring points for completing assignments, badges can be earned and are added to a patient's dashboard.
- Redesign to be more cohesive: To support intuitive usability and increase overall visual appeal, assessments needed to appear visually cohesive even when administered in different formats.
In support of these objectives I also developed and implemented the following practices: integrating marketing communications by ensuring that all marketing and communication efforts aligned with brand messaging to maintain consistency across various platforms and touchpoints, centralizing brand assets to make it easy for everyone creating content to access and use approved brand assets, and conducting regular brand audits.